How long have you been with the Augean Group?
I’ve been with the Augean Group for less than 12 months. Although my time here has been relatively short, I really enjoy the work. It often involves tight deadlines, but every day brings something new and different, which keeps things exciting and engaging.

What inspired you to pursue this career?
My interest in this field grew during my Business and Marketing degree, where I enjoyed learning how businesses connect with customers and grow their brands. After graduating last year, I saw this role advertised and felt it was a great opportunity to start my career and apply my knowledge.

How do you stay updated on marketing trends and consumer behaviour?
I stay informed about marketing trends and consumer behaviour primarily through active engagement on social media platforms. While browsing TikTok and Instagram, I consistently observe emerging trends, content formats, and audience reactions. This helps me quickly identify what’s resonating with viewers so I can adapt and incorporate those ideas into our social media strategies. Staying connected with these platforms allows me to keep a pulse on real-time shifts in consumer preferences and industry trends.

What metrics do you track for social media success?
For social media success, I monitor a range of key metrics to evaluate our performance and audience engagement. These include reach and impressions, which help us understand how many people are seeing our content and how often. I also track engagement rates, such as likes, comments, shares, and saves, to see how well our content resonates with viewers. Follower growth is another important metric, as it indicates our expanding audience.

What motivates you in your work?
What motivates me most in my work is seeing the content I create go live on our social channels. It’s incredibly rewarding to watch an idea transform into a finished post that people interact with, share, and engage with. That tangible impact and the connection with our audience truly inspire me to keep creating and innovating.

If memes were a marketing strategy, what meme would represent your style?
If memes were a marketing strategy, the meme that would best represent my style is very Gen Z — chaotic, slightly brain-rot humour that’s current, relatable, and impossible to ignore. I enjoy leaning into trending meme formats and adapting them swiftly, ensuring that the content feels organic and native to the platform rather than overly “branded.” This approach helps keep our content fresh, engaging, and in tune with the audience’s vibe.